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Advertisers don’t have to be the bad guys, they just have to reposition their stance with users. I think some basic UX philosophies can help.

To break into “digital” brands can’t be blinded by the shiny new possibilities, they have to manage the expectations of their audiences first.

User Experience and Advertising might seem to some as opposite ends of a spectrum, but in this article I posit we are more alike than not and benefit from each other’s strengths.