What is IA?

Information architecture is the way we arrange pieces of content to make sense when experienced as a whole. By this definition: there is information architecture in everything. Mindblown? Take a second, I can wait.

Ok, so, I’m an information architect. I help teams decide how to arrange things, what to call things and how to make sure that their users understand the ways they arrange and label those things. Sounds simple, right? Well, it would be, except—words are hard and people are well, complex.

What does an IA actually do?

In the nuttiest of shells, I connect dots. I help teams to continually work towards clarity. When we encounter inevitable darkness, I try to light the way. I find that clarity (especially when working with teams) comes in bursts, then waves, until suddenly there is a time you can only remember the light of clarity and darkness is no longer conceivable.

This might all seem too poetic for an information job—but in all seriousness, taking people on the journey towards clarity is a huge part of the job I do. I take a lot of responsibility for keeping teams moving forward while also feeling safe to proceed.

I write controlled vocabularies so teams can dig deeper.

I make spreadsheets to show what data is capable of enabling when organized in different ways in pursuit of different goals.

I create frameworks, models and diagrams to align teams on purpose, meaning and direction.

I ask hard questions. I ask dumb questions. I ask obvious questions. Then I ask again, another way.

I incite and encourage brain-melting conversations (in a good way?) about meaning, context and alignment.

I push teams down rabbit holes one document or discussion at a time.

Then I document the heck out of everything.


Case Studies

Information architecture work can be hard to grasp without concrete examples. I have chosen a few case studies from my portfolio to show the power of information architecture process through a set of diverse contexts.

Illustration of a Nike athletic shoe.

Nike Digital Sales Process

IA for Business Process

Illustration of a striped baby onesie.

Hanna Andersson

IA for eCommerce

Illustration of a stack of pancakes with a slab of butter and syrup dripping down.

IHOP Menu System

IA for Restaurant Menu Systems

Messes I have helped make sense of:

Information Architecture Tools

The following are the tools I have developed for others to use as they pursue learning how to practice information architecture. Many of these started as worksheets in How to Make Sense of Any Mess, my book about information architecture for everybody. I look forward to building out this list more as I progress other parts of my process into teachable bits and take more of my past teaching and make it available online.

Illustration of a laptop with the letters IA on the screen.

Introduction to IA Video Course

I developed this course with Pluralsight to introduce the concepts of information architecture and give you confidence in practicing it.

Illustration of a magnifying glass with the letters IA in it.

Information Architecture Heuristics

I developed this set of heuristics to serve as an easy to understand and implement set of principles anyone could use to make the information architecture of their work better.

Illustration of two speech bubbles with illegible text. One has a question mark.

Interview Stakeholders

A repeatable approach to interviewing stakeholders with guidance on each step from selling this activity, all the way through interview planning, execution and analysis.

Illustration of a basic structure.

Draw Your Mess

By visualizing and verbalizing whatever mess you face, you can start to honestly confront it. This is a simple exercise proven to slay mind-monsters.

Illustration of three different shapes, a circle, triangle, and a cross each next to illegible text.

Choose Your Words

When facing a mess, stating your intention is the most important step you can take. This is an exercise about letting go and thinking about how users ideally perceive your work.

Illustration of switches, knobs, and sliders.

Diagram Your Reality

Reality is a force we all must reckon with in time. This exercise is about facing reality by digging into the contributing and limiting factors involved.

Illustration of five circles connected by a dotted line.

Measure the Distance

Goals are only reachable when progress is both possible and measurable. This exercise is about understanding what to measure along the way to know how things are going.

Illustration of a hierarchical structure.

Play with Structure

There are many ways to structure any one thing. This crib sheet is meant to give you some starting patterns to consider when making architectural decisions.

Two hand drawn word bubbles

Control Your Vocabulary

Words are the common material we use when working with others. This exercise involves deciding the words you do and do NOT use as a team or in a specific context.