Practicing Information Architecture
What is IA?
Information architecture is the way we arrange pieces of content to make sense when experienced as a whole. By this definition: there is information architecture in everything. Mindblown? Take a second, I can wait.
Ok, so, information architects help teams decide how to arrange things, what to call things and how to make sure that users understand the ways they arrange and label those things. Sounds simple, right? Well, it would be, except—words are hard and people are well, complex.
What does an IA actually do?
In the nuttiest of shells, I connect dots. I help teams to continually work towards clarity. When we encounter inevitable darkness, I try to light the way. I find that clarity (especially when working with teams) comes in bursts, then waves, until suddenly there is a time you can only remember the light of clarity and darkness is no longer conceivable.
This might all seem too poetic for an information job—but in all seriousness, taking people on the journey towards clarity is a huge part of the job I do. I take a lot of responsibility for keeping teams moving forward while also feeling safe to proceed.
I write controlled vocabularies so teams can dig deeper.
I make spreadsheets to show what data is capable of enabling when organized in different ways in pursuit of different goals.
I create frameworks, models and diagrams to align teams on purpose, meaning and direction.
I ask hard questions. I ask dumb questions. I ask obvious questions. Then I ask again, another way.
I incite and encourage brain-melting conversations (in a good way?) about meaning, context and alignment.
I push teams down rabbit holes one document or discussion at a time.
Then I document the heck out of everything.
Information architecture work can be hard to grasp without concrete examples. I have chosen a few case studies from my portfolio to show the power of information architecture process through a set of diverse contexts.
Nike Digital Sales Process
IA for Business Process
IA for eCommerce
IHOP Menu System
IA for Restaurant Menu Systems
Messes I have helped make sense of:
Information Architecture Tools
The following are the tools I have developed for others to use as they pursue learning how to practice information architecture. Many of these started as worksheets in How to Make Sense of Any Mess, my book about information architecture for everybody.
All of the tools below are either free or available at an accessible price-point via education platforms or my Etsy Shop.
Introduction to IA Video Course
I developed this course with Pluralsight to introduce the concepts of information architecture and give you confidence in practicing it.
Diagrammatic Technique & Critique
Do your diagrams suck? Here are two easy to use tools that I designed to help my students make better diagrams and maps.
Information Architecture Heuristics
I developed this set of heuristics to serve as an easy to understand and implement set of principles anyone could use to make the information architecture of their work better.
A repeatable approach to interviewing stakeholders with guidance on each step from selling this activity, all the way through interview planning, execution and analysis.
Draw Your Mess
By visualizing and verbalizing whatever mess you face, you can start to honestly confront it. This is a simple exercise proven to slay mind-monsters.
Choose Your Words
When facing a mess, stating your intention is the most important step you can take. This is an exercise about letting go and thinking about how users ideally perceive your work.
Diagram Your Reality
Reality is a force we all must reckon with in time. This exercise is about facing reality by digging into the contributing and limiting factors involved.
Measure the Distance
Goals are only reachable when progress is both possible and measurable. This exercise is about understanding what to measure along the way to know how things are going.
Play with Structure
There are many ways to structure any one thing. This crib sheet is meant to give you some starting patterns to consider when making architectural decisions.
Control Your Vocabulary
Words are the common material we use when working with others. This exercise involves deciding the words you do and do NOT use as a team or in a specific context.