SVA

We can't make things that make sense to everyone, it's impossible, but we can break down to establish an understandable meaning.

At some point, you have to move from thinking to doing, but this move can come with a lot of emotions that can create hesitation.

The process of balancing resolution with fidelity is a dance every designer does as they move through their process.

We just can't just focus on where we are in a project, we also have to remember where we are going.

Clarity doesn't always equal ease. Sometimes knowing and understanding your goals opens the flood gates of possibilities to reach those goals.

Good is a subjective concept. Thats an empowering and terrifying realization in many projects.

Communication is key, but if that communication doesn't come across the way you intended your audience may be prepared for a different conversation.

It can be scary to step into a new space or take on a new challenge. There's no way of knowing what will happen when you turn on the lights.