Talk About Expectations
To break into “digital” brands can’t be blinded by the shiny new possibilities, they have to manage the expectations of their audiences first.
The new Ad process
User Experience and Advertising might seem to some as opposite ends of a spectrum, but in this article I posit we are more alike than not and benefit from each other’s strengths.
Killing the Slash
As a new manager building a team I share my thoughts on choosing a job title and the important of making a choice rather than not making one.