Selling Information Architecture

We shouldn’t have to sell IA, but we need people to understand its importance and the importance of it being done correctly.

What do we mean?

We can’t make things that make sense to everyone, it’s impossible, but we can break down to establish an understandable meaning.

The Doldrums between Why and What

Clarity doesn’t always equal ease. Sometimes knowing and understanding your goals opens the flood gates of possibilities to reach those goals.

“Make Something”

Communication is key, but if that communication doesn’t come across the way you intended your audience may be prepared for a different conversation.

Killing the Slash

As a new manager building a team I share my thoughts on choosing a job title and the important of making a choice rather than not making one.