Sitemaps for Beginners
Sitemaps are a core deliverable often associated with the practice of information architecture (IA). This article covers the basics.
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Aim to be listened to, not just heard.
Advice to those working in the marketing world about how to listen to users to make better business decisions.
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Design Systems, Not Stuff
A brief and simple introduction to systems thinking for those working in creative services and advertising.
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Make the unclear, clear
Advice to the agency world on the role of clarity in providing a good user experience.
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Design with, not for.
Social media has opened a lot of doors, unexpectedly, it’s opened a door allowing advertisers and consumers to create together.
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Do unto others’ data…
We have to be respectful of consumer’s data. Everyone knows their data is being collected at every turn, but it should be handled better.
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Dear Peter,
The UX community is helpful by nature. It only makes sense that Advertisement and UX go hand-in-hand.
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User Experience Rules for Advertising
Advertisers don’t have to be the bad guys, they just have to reposition their stance with users. I think some basic UX philosophies can help.
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Talk About Expectations
To break into “digital” brands can’t be blinded by the shiny new possibilities, they have to manage the expectations of their audiences first.
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The new Ad process
User Experience and Advertising might seem to some as opposite ends of a spectrum, but in this article I posit we are more alike than not and benefit from each other’s strengths.