Writing


My first book ‘How to Make Sense of Any Mess‘ demystified information architecture and is regarded as a must read for those working in design and technology. My second book, STUCK? Diagrams Help is a field guide for the trek from diagram novice to diagram nerd, it has already helped thousands of sensemakers to make more effective diagrams. This website has everything else I have written on information architecture, sensemaking, making sense of myself, and diagramming.

Information Architecture in Practice

In 2025, I aim to collaboratively develop an Information Architecture curriculum through discussions, workshops, and shared learning experiences.

Incentive Architecture

Incentive alignment is a key to effective management and leads to successful collaboration and project outcomes.

Hyperlink Hygiene

Information architecture considerations and strategies for determining, maintaining, and redirecting hyperlinks.

IA for Marketing

Examining eight reasons that marketing campaigns fail, and how being thoughtful about information architecture can help.

Sitemaps for Beginners

Sitemaps are a core deliverable often associated with the practice of information architecture (IA). This article covers the basics.

Five Superpowers of Diagrams

When are diagrams and diagramming our most helpful tool? And what superpowers do diagrams hold to help when we feel stuck?

Researching Diagrams

An interview with taxonomist and librarian, Jenny Benevento, about the historical and cultural context of diagrams and diagramming.

Really…Any Mess?

My advice for making sense of the four types of messes people told me about on World IA Day when I asked: “What is a mess you wish you could make sense of?”  

World IA Day Curious?

The one in which I implore you to give either time or money to the World Information Architecture Day.

I choose me.

The story of why I went in-house, what happened to make me leave and what’s next for me.

The IA Element of Everything

Challenging the current state of the IA field to consider the ramifications of not standing up for our own label.

How to Set IA Up to Fail

Understanding the right environment and support structures for information architecture practices to be successful

Change is Good

Sometimes you have to step away from the comfortable and start something new.

Clarity in Mark Making

Pondering the difference between the art part and the science part of information architecture

Information is made of people

Information Architecture is more than understanding our mess and our users, but also our co-workers, clients, and partners.

Architects Everywhere

The one where I try to convince each and every one of you that information architecture is a critical life skill that you already use in your work and play everyday

Let them go

You can’t please everyone, it’s actually impossible. But sometimes we can’t help but be bogged down by opinions that don’t matter.

Just Critical Thinking

The way we use language is important. The words we chose can change the way we feel about our work.

Goodbye, Confusion

In the year that How to Make Sense of Any Mess has been on sale, I’ve been up to a lot of exciting things.

What we need is a barn raising.

The IAI needs help, its library is lacking. We need to come together as a community to help bring this resource to its fullest potential.

Diagram Critique BINGO

The one in which I create a game to get my students to critique each other’s diagrams

This is the work.

The work isn’t just about the product, it’s also the process. The work you do, the questions you answer, and the problems you solve.

Prioritization is deciding.

We never know what life will throw at us, so making key decisions up-front about how you will prioritize can save time down the road.

What’s Hard?

We all have to ask hard questions about our work – being a teacher is no exception.

How I made sense of my mess

IA is so much more than web navigation – information is everywhere! I just had to figure out how to talk about it.

EuroIA 2014 Keynote

The following was delivered as the closing plenary address at the European Information Architecture Summit in Brussels, Belgium on September 27, 2014.  — I was asked here today to reflect on the past ten years of our practice in the field of information architecture. It is my opinion however that to only go back that far…

Selling Information Architecture

We shouldn’t have to sell IA, but we need people to understand its importance and the importance of it being done correctly.

The Making of the IA Summit 2014

As a committee chair for the 2014 IA Summit, I decided to give the conference a 15-year birthday present. A bunch of data about it’s growth!

Permission Granted

I’ve been practicing as an IA for ten years. A whole decade! Here’s the story of my time in the IA world.

Frequently Asked IA Questions

Information Architecture can be a complex idea to grasp, but there are a few questions that people always tend to ask.

On Terror

Terror happens. But when it does, admitting what is real, getting a good night’s sleep and making new plans forward are tools that help.

Establish Interactions

Breaking projects down into manageable tasks can make them feel less daunting. Here are some tips to help avoid procrastination.

On Taxonomy

Having structure is important. It can help us see a clear path forward or organize our messiest thoughts.

What do we mean?

We can’t make things that make sense to everyone, it’s impossible, but we can break down to establish an understandable meaning.

Confront Reality

At some point, you have to move from thinking to doing, but this move can come with a lot of emotions that can create hesitation.

On Resolution

The process of balancing resolution with fidelity is a dance every designer does as they move through their process.

On Fidelity

We just can’t just focus on where we are in a project, we also have to remember where we are going.

The Doldrums between Why and What

Clarity doesn’t always equal ease. Sometimes knowing and understanding your goals opens the flood gates of possibilities to reach those goals.

“Make Something”

Communication is key, but if that communication doesn’t come across the way you intended your audience may be prepared for a different conversation.

Are you afraid of the light?

It can be scary to step into a new space or take on a new challenge. There’s no way of knowing what will happen when you turn on the lights.

Teaching Information Architecture

What does it mean to create and take on a brand new Information Architecture course? Well, a lot, but it’s incredibly exciting.

My IA Heuristics Journey

A brief and simple introduction to systems thinking for those working in creative services and advertising.

Advice from the Void

You can’t just wait for it to happen. Sometimes you have to create the opportunity for yourself.

Dear dream job, I quit.

Sometimes to reach our goals we have to make huge changes, we have to take leaps and leave behind some comfort.

Design Systems, Not Stuff

A brief and simple introduction to systems thinking for those working in creative services and advertising.

Designing my Portfolio

Sharing the process of developing my own portfolio with a focus on lessons I have for others doing the same.

Design with, not for.

Social media has opened a lot of doors, unexpectedly, it’s opened a door allowing advertisers and consumers to create together.

Do unto others’ data…

We have to be respectful of consumer’s data. Everyone knows their data is being collected at every turn, but it should be handled better.

Dear Peter,

The UX community is helpful by nature. It only makes sense that Advertisement and UX go hand-in-hand.

Talk About Expectations

To break into “digital” brands can’t be blinded by the shiny new possibilities, they have to manage the expectations of their audiences first.

The new Ad process

User Experience and Advertising might seem to some as opposite ends of a spectrum, but in this article I posit we are more alike than not and benefit from each other’s strengths.

Killing the Slash

As a new manager building a team I share my thoughts on choosing a job title and the important of making a choice rather than not making one.